How Often Should You Write a Blog?

Good content is essential, and writers cannot afford to publish low-quality content on a daily basis. A low-quality, high-volume content marketing strategy will be drowned out by the millions of different types of content published every day.

Consider the dominant search engine Google's stance on frequent publishing. What does Google think about newly published pages? When it comes to search engine visibility, Google prioritizes new stories. Other factors considered include the importance of edits, the frequency of page updates, and how frequently websites are updated. In other words, the freshness of content is critical and has a significant impact on search engine rankings.

So, how frequently should I blog, as clients frequently ask? Take our quiz to see how much blogging will increase your website traffic, or think about the following questions when developing your content marketing or blogging strategy.

1. To whom do you sell your goods or services?

To effectively sell products or services, you must first understand the demographic you are targeting, as well as the reasons customers buy. There is a distinction between selling to end-users who buy goods for personal or family use and selling to businesses who buy goods or services to help them create other products or services for resale to their customers.

2. How many employees do you have at your company?

Each employee has a unique set of skills. Distribute content strategy responsibilities based on each employee's expertise. You can publish more content if your company has a larger team. Assign a blog post to each employee based on their area of expertise. Make it simple for them by suggesting that all they need to think about is how the action they want to write about will come to fruition, document it, and then the marketing department will use the knowledge to check for grammatical errors and create an appealing flow. Employee participation in the development of a content strategy is a win-win situation. The employee will feel more appreciated, and the company will have more blog content to publish.

Read also

3. What are your objectives for content marketing?

Do you want to write about something you're passionate about? Do you want to drive traffic to your website? Alternatively, perhaps you want to educate others on a particular topic. Perhaps you want to collect leads on a specific topic. Once you've determined your intent, think about the platforms you'll use to distribute the content: a blog, social media, email, affiliates, or video. The possibilities for disseminating content are limitless. Once you've determined your objectives, you can start brainstorming topics for high-quality content. As you create engaging content, you will attract traffic that will convert into leads. Next, you'll want to make a list of topics to discuss, which will save you time when it comes time to write. Check out this article to learn how to make a list of blog topics and how to incorporate SEO into a blog.

4. How many blog posts have you already published?

The number of articles published on a blog has a strong influence on traffic, which affects the question of how much to blog. Companies that have published more than 400 articles or blog posts are estimated to receive three times the number of leads as companies that have published less than 200 blog posts. The message is simple: create a lot of valuable blog content and then post less frequently.

5. Do you have any extra resources?

Each week, you and your team have a limited number of hours to create high-quality content. Be careful not to sacrifice quality for quantity, or your readers will seek out other resources, because people who read blogs are looking for valuable content. The same can be said for user experience; there is only so much time your readers can devote to reading blog content each week. You should examine the average number of visitors you receive for each piece of content. Then, adjust your strategy to include more promotion or higher-quality writing.

6. From where does your current website traffic originate?

Not all traffic channels are created equal. Let's take a look at the two main sources of traffic for blog content: search engine visibility and social networks. Posting a blog on social media on a regular basis will not result in consistent web traffic. However, if you can get on the first page of a search engine, your investment will be more valuable and you will get more traffic. To determine which approach works best for your company, you must test which channels visitors come from.