Top 5 TikTok Brand Marketing Strategies

The TikTok program's popularity has skyrocketed since its inception. In October 2018, it was the most-downloaded photos and video application in the Apple store worldwide. The program's statistics will most likely blow your mind. It is said to have over 800 million active users, with the United States being the most popular, with around 100 million downloads. With a large number of kids using this platform, it has the potential to push music songs like Taylor Swift's, products, and marketing efforts. However, because it is so different from traditional advertising, it has perplexed many manufacturers who are confused how to use the system to drive earnings and new exposure. While some have labeled it a "fad software" that would crash and burn as rapidly as it rose to prominence, others, including Nike, ABC, and Google, have adopted the program and are running advertising campaigns on TikTok. On the stage, even Khloé Kardashian continues to publish paid essays.

Entrepreneurs, like TikTok users, must look beyond the box when strategizing. While key states remain undetermined for TikTok, its predecessor Musical.ly's users were over 70% female.

The following are the top five tips for marketing your brand on TikTok.

1) Native film

Another option to use TikTok adverts is through in-feed native movie advertisements, which TikTok was recently caught testing covertly at the program. The evaluation was seen in the USA edition of this program, where a video labeled"Sponsored" by the bicycle retailer Specialized appeared from the primary feed, along with a gloomy"Learn More" button that directs customers to push to obtain more information.

This button, presumably, can be adjusted to direct viewers to the advertiser's website or another internet address. Still, for the time being, it has established the Specialized Bikes (@specializedbikes) profile site within the TikTok program. The music that followed the video has been labeled "Promoted Music."

These native movie advertising are the same length as regular TikTok videos (9-15 seconds, even though the test advertisement was just 5 minutes), full-screen (like Instagram Stories adverts), and can be skipped by users. It allows for call-to-actions for program downloads and website visits and can be filtered by total movie opinions, usual video drama lengths, movie involvement, and click-through rate. Influencers

2) Marketing Through Influencers

Influencer marketing is just up TikTok's alley, and many influential and imaginative TikTok users have arisen since the program's inception. Several major corporations have begun experimenting with influencer campaigns in response to the initiative.

The best influencers can seamlessly integrate sponsored material into an authentic message that speaks to customers. However, because you are new, do not attempt to change the influencer's voice or order in which they present your pieces. They are influencers for a reason, and their audience value their content because it is honest. This is true for many social media platforms, but it is especially true for TikTok, where Generation Z customers will likely triumph over any falsified material.

Calvin Klein, which withdrew from runway style in 2018 to rebrand and broaden its client base among young people, is one company that got it right with its TikTok influencer advertising operation. It quickly became the most successful commercial campaign on TikTok.

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TikTok's influencer advertising is still in its early stages, and it is also less expensive to Pull than other programs. Because the space isn't yet overcrowded, the ideal growth hacker can develop a strategy that will deliver you massive ROI.

3) Keep an eye out for trends.

Keeping an eye on TikTok trends is a good idea, especially because they change on a weekly basis. In actuality, they could vary on a daily basis. It's critical to stay on top of what customers want to know more about. If you use influencers, expect them to recognize which trends to follow and which to avoid – it's how they got that way. TikTok superstars, in particular, are aware of the most popular trends to follow, which can assist your product receive the most exposure and drive more prospective customers to a store. If you missed a fad because it just lasted a day, don't be too concerned. The one after that is on the rise.

When you launch TikTok, you will be taken directly to the homepage. That is where You will get the most recent trending movies from popular TikTokers. To begin, you do not have to follow everyone else. The moment you log in, you are shown content. As you begin to follow an increasing number of people, the articles of these users will begin to populate your homepage. Aside from the homepage, most webpages allow you to search for hashtags and consumers and display a variety of current hot challenges as well as hashtags.

4) 3D/AR lenses will be available soon.

According to a recently leaked pitch deck published by Digiday, in addition to the previously mentioned features, TikTok will use a Snapchat-style 2D lens filter to capture images. This might lead to some interesting advertising options in the shop.

5) User-Generated Content

Any TikTok advertising plan should include user participation and user-generated content. Because the program's success is founded on the content created by its users, diverting this to a commercial makes perfect sense. Haidilao added a "DIY" option to its menu, which allows customers to construct their own unique, off-menu dish using ingredients from the restaurant's menu. When customers requested the DIY option, they were invited to make a little video of themselves preparing their own food and then share it on Douyin (the Chinese variant of TikTok).

The initiative was a resounding success. Over 15,000 customers requested the DIY option at one of the chain restaurants, and over 2,000 movies were posted on TikTok, resulting in over 50 million views on the program. Marketing success on TikTok with UGC is achieved by creating exciting and creative ways to entice customers to create articles on behalf of your own new or participate in branded campaigns. You may even award a prize or reward to the best video or find another way to encourage users to post content. If you can provide something unique to TikTok's founders, you'll be able to motivate people to create content.

However, are you concerned with TikTok advertising? You may rest confident that you're learning the ropes alongside the rest of the promotion world. Create a profile for the program and begin with something simple that will not require a lot of time or money. You can adjust your promotion plan as you become more acquainted with the program and its audience.