In the video, Josh Pocock, founder and CEO of Executive Stride, introduces WordHero, a tool that uses AI copy to write content. He starts by discussing the pricing, which includes a lifetime deal available on AppSumo, and then goes on to cover the different modules that WordHero offers, such as copywriting formulas, email subject lines, book titles, and more.
He demonstrates the tool by showing how to generate different outputs using the attention-interest-desire-action (AIDA) formula module, and discusses the importance of grammar correctors. He also mentions that the long-form editor is a great feature that allows for unlimited credits, but it requires the stacking of two codes. Finally, he gives his overall review of the tool and concludes that it is a great investment for content creators looking to save time and effort.
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