Zooming, like googling before it, has become a verb.
So many Zoom meetings are being held in the midst of the coronavirus epidemic and the state-mandated shelter in place orders that it's a marvel the system can keep up.
Zoom meetings may be entertaining for the whole family and motivating for employees, but they're also becoming increasingly important for charity organizations looking to maintain relationships with their supporters. Predicting more online meetings is a fair bet since the social context in which we live—the new normal—is changing by the hour.
Because nonprofit development personnel cannot travel for an unknown period of time and the economy is faltering, Zoom meetings are becoming a good approach to manage relationships. As a result, we're all learning on the job.
With that in mind, here are some tips for making your nonprofit Zoom (or other online meeting software like Skype, GoToMeeting) sessions profitable:
1) Create a six-month digital plan for each portion of your donor base, rather than a travel-based plan. This can be established by the size of the gift, the donor's age, or any other criteria that is important to your nonprofit's objective.
2) Give each of these initiatives a name and develop an approach or journey, as well as a number of meetings (to avoid donor fatigue), talking points, and value-added inputs that reinforce donors. Then, based on what works best to keep them informed, enthused, and engaged, build the number of meetings.
3) Create a template for your invitation, reminder, and follow-up emails, which will give your nonprofit a professional appearance.
4) Recognize that donors are learning online meeting software as well, so make joining the meeting-linking process as simple as possible, with passwords used only if absolutely necessary for security.
5) Plan the meeting rather than winging it. Determine the meeting's theme, presentation points, expected goals, action steps, and duration—the shorter the better.
6) Before you start, double-check the lighting. Your professional appearance and impact are enhanced by better lighting. Lighting is the term used by lighting experts to describe what they do. The difference between a meeting that looks like it's taking place in a studio and one that seems like it's taking place in a tunnel is key (straight on at the speaker), hair (overhead), and fill (side) lighting.
7) Check the sound quality ahead of time. Almost always using an external microphone reduces echoes and produces a more complete, richer sound
8) Decide what kind of background you want to use behind the host and/or panelist speakers. Is it virtual or will a green screen be required? Is the speaker overshadowed by your backdrop? If the emblem of your charitable organization does not distract in any way, the backdrop could be a map or another image relevant to your objective.
9) If you're worried about your WiFi being unstable, use an ethernet cable to connect your computer to your router directly. This helps to limit the amount of time spent waiting and interruptions.
10) Determine whether or not recording the meeting is necessary and appropriate, and if so, whether or not you should notify attendees at the start of the meeting.
11) When your callers join, lead them to the upper righthand corner of the page.
I recommend that they select Speaker View on their screen so that they may concentrate on the presenter and avoid distractions from other people. Also, let them know about the bottom-right Chat button and how to utilize it to ask questions.
12) Greet your visitors, thank them for their time, and inform them whether this is a good fit for you.
-that they will be muffled to reduce unintended noise from coughing, children, pets, and so on—then Go..., making careful to finish on time.
Zoom meetings that are well-presented can have just as much, if not more, influence than in-person meetings. Preparation and practice are essential. Make your Zoom conference as glamorous as the Oscars.
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